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My top Christmas ads from 2021

My top Christmas ads from 2021

Everyone loves a good Christmas TV advert and the warm fuzzy feeling they bring. Christmas ads, especially from big retailers in the food industry, have become somewhat of a highlight of Christmas TV, with people eager to see what clever concepts brands will harness...
What’s In A Name?

What’s In A Name?

I’ve always been a fan of clever marketing campaigns, particularly in food and drink. Having spent a career working in the industry, it’s always nice to see what ideas those with the biggest budgets come up with, particularly on the consumer side where there is...
Tackling the skills shortage

Tackling the skills shortage

Of all the issues faced by our industry right now, one of the most challenging is a shortage of chefs. Skills shortages in catering can have a debilitating impact on businesses, affecting growth potential and in some cases quality of output, particularly if junior...
Summer trends for a sporting bonanza

Summer trends for a sporting bonanza

So, England’s participation may be over for another year. But there is still plenty of sport to get people excited this summer. And for pubs and restaurants still trying to make up for lost profits after months of restrictions, there’s no better opportunity. After the...