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The Importance Of Planning In PR

The Importance Of Planning In PR

As the famous saying goes, ‘if you fail to prepare, you prepare to fail’. And it’s that time of the year when my focus turns to planning for 2022 activity. Here’s a brief insight into the work that goes into planning a foodservice trade PR account to deliver the best...
Natasha’s Law: A Step Change in Food Safety

Natasha’s Law: A Step Change in Food Safety

If you’ve read any of the key foodservice trade magazines in recent months, or you subscribe to the various email updates, you will have noticed plenty being said about Natasha’s Law. And rightly so. This is the biggest change in food safety legislation for years,...
Tackling the skills shortage

Tackling the skills shortage

Of all the issues faced by our industry right now, one of the most challenging is a shortage of chefs. Skills shortages in catering can have a debilitating impact on businesses, affecting growth potential and in some cases quality of output, particularly if junior...
The recipe for foodservice PR

The recipe for foodservice PR

I’m often asked: ‘what makes a good PR professional?’. I’ve spent more than 15 years in total working with clients across the foodservice industry to help build their brand, increase awareness, drive sales/listings and ultimately increase the bottom line. I share a...
Summer trends for a sporting bonanza

Summer trends for a sporting bonanza

So, England’s participation may be over for another year. But there is still plenty of sport to get people excited this summer. And for pubs and restaurants still trying to make up for lost profits after months of restrictions, there’s no better opportunity. After the...
How to handle food allergies and intolerances

How to handle food allergies and intolerances

One of the biggest issues in catering right now is allergy management, particularly with the imminent arrival of Natasha’s Law in October 2021. It shines a new spotlight and food allergies and intolerances, a subject that continues to impact caterers and food...
Getting back to events

Getting back to events

It’s fantastic to see the way in which the industry has rallied together through the challenges of COVID-19. Now, with the restrictions slowly easing and some sense of a light at the end of the tunnel, we can finally look forward with some positivity. One of the...