Blog | Proactive Solutions

The Importance Of Planning In PR

Nov 8, 2021 | PR

As the famous saying goes, ‘if you fail to prepare, you prepare to fail’. And it’s that time of the year when my focus turns to planning for 2022 activity. Here’s a brief insight into the work that goes into planning a foodservice trade PR account to deliver the best...

Long Live Print: Why The Future Remains Bright For Trade Magazines

Oct 18, 2021 | Industry news

As the famous phrase goes: ‘The only constant in life is change’. And my industry of marketing and PR is a continued demonstration of that point, more than many others. The age of social media and our collective shift onto smart, handheld devices has changed the news...

The Return Of Events: Bringing People Back Together

Oct 5, 2021 | Industry Awards, Industry Events

What a week! After 18 months of cancellations, postponements and virtual shows, we finally got back under the same roof for a packed week of industry events. Not that we needed it, but the last week has been a reminder of how close and supportive the foodservice...

Making The Most of Trade Show Social Media

Sep 23, 2021 | Industry Awards, Industry news

If you’re heading to one of the many upcoming shows, there’ll be a lot of different things on your mind. What is the new post-pandemic normal? Do I hand out business cards? How do I make the most of this opportunity? Well, if it’s the latter,...

Natasha’s Law: A Step Change in Food Safety

Sep 16, 2021 | Allergy

If you’ve read any of the key foodservice trade magazines in recent months, or you subscribe to the various email updates, you will have noticed plenty being said about Natasha’s Law. And rightly so. This is the biggest change in food safety legislation for years,...

Tackling the skills shortage

Aug 27, 2021 | Covid-19, Industry news

Of all the issues faced by our industry right now, one of the most challenging is a shortage of chefs. Skills shortages in catering can have a debilitating impact on businesses, affecting growth potential and in some cases quality of output, particularly if junior...

The recipe for foodservice PR

Jul 27, 2021 | PR

I’m often asked: ‘what makes a good PR professional?’. I’ve spent more than 15 years in total working with clients across the foodservice industry to help build their brand, increase awareness, drive sales/listings and ultimately increase the bottom line. I share a...

Summer trends for a sporting bonanza

Jul 12, 2021 | Industry news

So, England’s participation may be over for another year. But there is still plenty of sport to get people excited this summer. And for pubs and restaurants still trying to make up for lost profits after months of restrictions, there’s no better opportunity. After the...

How to handle food allergies and intolerances

Jun 25, 2021 | Allergy

One of the biggest issues in catering right now is allergy management, particularly with the imminent arrival of Natasha’s Law in October 2021. It shines a new spotlight and food allergies and intolerances, a subject that continues to impact caterers and food...

Getting back to events

Jun 11, 2021 | Industry Awards

It’s fantastic to see the way in which the industry has rallied together through the challenges of COVID-19. Now, with the restrictions slowly easing and some sense of a light at the end of the tunnel, we can finally look forward with some positivity. One of the...