PROACTIVE SOLUTIONS
A ZEST FOR RESULTS
One size doesn’t fit all when it comes to foodservice PR and marketing. You need tailor-made solutions to achieve your goals.
Foodservice PR and Marketing with Bite
At Proactive, we’re not your typical foodservice marketing agency. We focus on delivering tangible commercial results, not inflated agency overheads or marketing gimmicks. With over 27 years’ specialist foodservice experience, we collaborate with a trusted network of senior creatives across all disciplines to deliver campaigns that drive real business growth.
Our model is flexible by design: we scale up or down to meet the scope of your brief, continually assembling the right blend of expertise to achieve your goals.
Whether it’s a food, drink or equipment brand, we build you a bespoke integrated campaign — drawing on PR, digital, events and content as your brief requires, with each element working in step with the others rather than in isolation.
The result? Strategic, targeted campaigns that drive commercial outcomes without compromise on value.
strategy
Stronger relationships.
Measurable impact.
Paid media
- Trade advertising
- Sponsored/editorial partnerships
- Paid social
- Paid search & retargeting
- Sponsored eshoots & emails
- Event & exhibition promotion
- Paid influencer/creator activity
Earned media
- Media relations
- Editorial coverage & features
- Comment & thought leadership
- Product & company news
- Awards & industry recognition
- Reviews & third-party mentions
- Backlinks
- Podcasts & interviews
Shared media
- LinkedIn & social media
- Community engagement
- Employee advocacy
- Partner & customer amplification
- User-generated content
- Comments & conversations
- Social listening
- Co-created content
Owned media
- Website
- News & insight content
- Case studies & customer stories
- Email marketing & eshoots
- Videos & resources
- Product & service content
- Brand messaging & assets
Our latest blog posts
Sponsorship
The real value of sponsoring an award There’s a version of awards sponsorship that’s easy to dismiss. Logo on a programme, banner by a bar, a mention from the stage, a few photos on social media....
Enhancing Editorial
Different ways to add value in editorial — and why it matters Good PR isn’t one-size-fits-all — and this isn’t a guide to every form of it. News releases, media briefings, exclusives: those are...
Ever heard of the PESO model? Read on….
At Proactive Solutions, we’re focused on one thing above all else: integrated marketing campaigns that actually deliver results. Over the past few years, I’ve watched the traditional boundaries...
Sponsorship
The real value of sponsoring an award There’s a version of awards sponsorship that’s easy to dismiss. Logo on a programme, banner by a bar, a mention from the stage, a few photos on social media....
Ready to work differently?
If you’re seeking strategic expertise, senior-level thinking, and measurable commercial outcomes, without traditional agency constraints or costs, let’s begin the conversation.
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