The real value of sponsoring an award There’s a version of awards sponsorship that’s easy to dismiss. Logo on a programme, banner by a bar, a mention from the stage, a few photos on social media....

Different ways to add value in editorial — and why it matters Good PR isn’t one-size-fits-all — and this isn’t a guide to every form of it. News releases, media briefings, exclusives: those are...

At Proactive Solutions, we’re focused on one thing above all else: integrated marketing campaigns that actually deliver results. Over the past few years, I’ve watched the traditional boundaries...

Evaluating coverage generated is an essential practice for PR agencies. It not only quantifies the results of their efforts but also allows for continual improvement and adaptation to ever-changing...

In the fast-paced world of public relations, staying ahead of the curve and ensuring that your efforts are paying off is crucial. One key aspect of this process is evaluating the coverage generated...

A brand these days represents much more than just a logo or a product; it embodies a complex set of values, emotions, and perceptions. Understanding what defines a brand is crucial for businesses...

In the fiercely competitive world of foodservice, a meticulously planned marketing campaign can be the catalyst for unlocking unprecedented success. At Proactive Solutions, we've streamlined our...

Creating a cohesive, integrated marketing campaign is crucial for businesses to stand out amidst the noise. We follow the PESO model to help gain traction when forming a marketing campaign for our...

It’s been another busy month at Proactive this month, from onboarding new clients to supporting long-standing partners at some of the industry’s biggest trade shows. And amongst all the activity,...

As trade show season begins to really get under way next month, brands will be scrambling to get noticed amongst the masses. Here are some of the ways I help clients to maximise ROI on their event...

Between November 2022 and January 2023, there were 146,000 vacancies in the UK hospitality sector according to the Office for National Statistics and chefs remain one of the most underfilled roles....

For more than 25 years I’ve worked in the foodservice and hospitality sectors, through some good times and some particularly challenging times. We all know the impact of current challenges as the...

As 2023 approaches, there is no better time to ensure marketing activity is aligned and ready to roll out in the new year.Planning for the year ahead is a great opportunity to take stock of this...