Our services span a range of PR and marketing disciplines but one of the most valuable outputs we can produce for clients is a brand guidelines document – setting out the standards and rules that help maintain consistency across all comms channels.
As marketeers, it’s never easy to see companies with inconsistent branding. As a stickler for detail, it’s even more challenging for me to face. But defining and communicating brand guidelines is more than just keeping those with OCD happy.
It’s not uncommon to see companies without a consistent brand. It could be a small business, one that hasn’t invested in external marketing resources, or simply one that has grown quickly over a short space of time. Sometimes it’s a communication issue – a disparate, field-based workforce and under-resourced marketing function will almost always lead to inconsistencies in how the company is seen by various internal and external stakeholders. The story is a familiar one but the solution, simple.
With our help, a brand guidelines document will set out rules to be followed across marketing channels. It can be made available for anybody in a position to be producing internal or external content for the business, from sales pitches to brochures, social media to presentations.
Our network of creative professionals, working together with you (the client), can produce a detailed document including elements such as:
- Brand rules
- Logo variations
- Colour palette
- Typography
- Key assets
- Tone of voice
We can also go a step further and work with your team to produce a supporting messaging matrix, providing a detailed summary of messaging per audience, product or business unit. This will usually follow a separate detailed induction or messaging workshop.
Think you could benefit from a brand guidelines document? Get in touch or connect with me on LinkedIn.
Download our sample brand guidelines here.