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My top Christmas ads from 2021

My top Christmas ads from 2021

Everyone loves a good Christmas TV advert and the warm fuzzy feeling they bring. Christmas ads, especially from big retailers in the food industry, have become somewhat of a highlight of Christmas TV, with people eager to see what clever concepts brands will harness...
Sense & Sensibility

Sense & Sensibility

I often write about clever marketing activities on this blog. In the past it’s been new revenue streams from restaurant operators, or most recently personalisation of products in the run-up to Christmas. This time I’m focusing on our senses. Brands tapping into our...
The Importance Of Planning In PR

The Importance Of Planning In PR

As the famous saying goes, ‘if you fail to prepare, you prepare to fail’. And it’s that time of the year when my focus turns to planning for 2022 activity. Here’s a brief insight into the work that goes into planning a foodservice trade PR account to deliver the best...
The recipe for foodservice PR

The recipe for foodservice PR

I’m often asked: ‘what makes a good PR professional?’. I’ve spent more than 15 years in total working with clients across the foodservice industry to help build their brand, increase awareness, drive sales/listings and ultimately increase the bottom line. I share a...